This is why McDonald’s, Burger King, Hardee’s, and Wendy’s (to name a few) use red and yellow. Need proof? Fast food chains use color to make you feel hungry. To put it simply, color influences our thoughts-and this often happens subconsciously. For example, red indicates excitement, energy, and passion, while green captures nature, healing, and freshness. Modern interpretations of Jung’s theories attach emotions to specific colors. Context also plays a role in color meaning and effect.Color usually exerts its influence automatically.
The evaluation leads to color-motivated behavior.The perception of a color incites automatic evaluation by the person perceiving.Color meaning is based on either a learned meaning or something more innate.He believed that colors carried specific meanings, and he identified six fundamental color principles: Swiss psychologist Carl Jung is considered the pioneer of color psychology. Colors also have staying power-you probably instantly recognize the bold colors of the Google logo or the Home Depot logo’s bright orange. Get this: People make up their minds about products within 90 seconds, with 62–90% of their assessment based on colors alone. Provide consistent content when you are creating designs and getting your business online.What your color choices say about your business You do not want to have a scattered or disparate message. What are some of the problems they have, and how can you make sure that you offer strong solutions?įinally, you need to take a look at your digital marketing strategies and make sure they are communicating a cohesive message. Then, you need to understand your target market or audience. What did they do, and what makes your company unique? Your industry is very competitive, and you need to find ways to separate yourself from your competitors.įirst, you need to understand the other companies in your industry. Of course, if you want to get the most out of your assets, you need to make sure that they stand out. You might want to reach out to a legal expert who can help you make sure that you file the correct paperwork to protect your most valuable branded assets. You might be able to employ both of them, but they are used in very different situations. That way, you claim exclusive rights to your work, and no one else can claim it for you.Įven though a trademark and copyright are very similar, they are not the same thing.
You may want to consider taking advantage of both options. For example, you need to make sure that you register a trademark or copyright. If you want to make sure that you can protect your brand, there are a few steps that you should take. How can they be marketed to make sure that people know they are associated with your company? Finally, you need to review your assets regularly to make sure they are still working exactly as they should.
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That way, you ensure that the company is communicating a cohesive message to the target market.Īfter this, you need to train people on how to use your branded assets appropriately. Then, you need to think about the rules regarding what your company does, your assets, and how they are used. What does your company stand for? You need to clarify the purpose, values, vision, and mission of your company. First, you need to clarify the essence of your brand. There are several ways that you can develop strong assets that will work well for your company and your brand. Or, you may have a specific color scheme that people intrinsically associate with your company. For example, you may have patents and trademarks that define what your company does. There are several categories of brand assets that could prove important to your business. This could include your slogan, your typography, your logo, and any recognizable products that have been the foundation of your company for many years. If you are curious about the definition of brand assets, this is a term that is typically used to describe recognizable elements that embody the identity of your company. Some of the most common questions people ask about branding assets include: What are brand assets?
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